Facet®
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Facet curation · the work surface

The growth engine behind boutique hotels.

An infinite gallery of platform-native reels renders here.
Drag to explore. Built from footage hotels already own.
Drag · 9:16 reel gallery
The thesis
About

Most agencies patch one hole and leave. We run the whole barrel. For boutique hotels only.

ambient · boutique coast, golden hour
01
Partner, not vendor
We sit inside the growth picture, not beside it. One accountable team owning the funnel end to end, from the first watch to the booking. No handoffs, no patched holes.
02
Boutique hotels only
One category, understood deeply. We speak occupancy, ADR and shoulder season. The system is tuned for independent properties where taste is the product.
03
Operator led, AI leveraged
An AI-leveraged operator model: one accountable team running the full pipeline. AI does the volume; judgment keeps the taste. Calibrated output, not a content farm.
04
A system that compounds
Views are the scoreboard. What we build keeps working after we publish, every asset feeding the next. Reach compounds, not resets.
Why now
≈ 2/3
Of travelerswatch video when choosing where to stay.
ambient · boutique suite, dusk
The operating modelAI-leveraged · one accountable team
Discipline 01
Growth & distribution
The funnel, the cut and the numbers behind every reel.
Discipline 02
Brand & craft
The taste, the voice and the look across everything that ships.
AI does the volume. Judgment keeps the taste.
We run the whole barrel.
You keep the bookings.
Get your free spec reel
See the facet model
Facet ® · boutique hotel growth Return to the gallery ↗
Services

The facet model. Content is the door. The rest expands as earned.

ambient · boutique architecture, golden hour
Content / Brand Engine
Live · lead facet
Platform-native reels every month, cut from the hotel's existing photos and footage. No shoot. We cut facets into footage you already own, then distribute where guests actually decide.
The method
01DecodeRead the property, the guest and what already performs.
02CutFacets carved from footage you already own. No shoot.
03SetPublish platform-native, on rhythm, where guests decide.
04CompoundEvery asset feeds the next. Reach builds, not resets.
ambient · clifftop pool, golden hour
ambient · the terrace, dusk
Expands as earnedThree more facets
02
AI Search / GEO
Make the property the answer when guests ask AI where to stay. Structured, cited, found.
Coming
03
AI Concierge
WhatsApp replies in seconds, plus upsell callbacks that turn a question into a booking.
Coming
04
Attribution
A clean line from the watch to the booking, so every facet is measured against revenue.
Coming
Honesty

Views are the scoreboard. A system that compounds.

ProofComing · the gallery is the proof
case study · coming
case study · coming
case study · coming
Pricing is shared on a call.
Start with a free spec reel.
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Facet ® · the facet model Return to the gallery ↗